A recent report from Consumer Reports found that some retailers experimented with artificial intelligence that could change prices for the same item depending on factors like demand or consumer data.

How dynamic pricing algorithms use consumer data to personalize prices, raising questions about data ownership, regulation, ...

Attorneys at Wiley Rein LLP discuss federal and state efforts to address dynamic pricing, also known as algorithmic or ...

A new bill would prohibit changing prices within a 24-hour period.

Paper price labels are being ditched for digital ones as online-style "dynamic pricing" comes to shelves in shopping centres.

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...