Lab-grown diamonds are taking over — and big gem is sweating. Brides-to-be are snapping up bigger, cheaper, jaw-dropping ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. De Beers launched its largest diamond campaign in a decade, ...

Diamond giant De Beers slashed the price of its lab-grown rocks by nearly 40%, citing their plummeting wholesale prices, the London-based company said Friday. The man-made gems, which have gained in ...

“The recent entrance of Lightbox into the bridal category is a testament of consumer power and shift of the engagement ring market share towards lab-grown diamonds,” said Amish Shah, ALTR Created ...

De Beers decided to call time on offering lab-grown diamonds for engagement rings even as the man-made alternatives continue to cannibalize demand in one of the company’s most important markets. After ...

They said they'd never do it, but De Beers has started selling lab-grown diamonds through a subsidiary called Lightbox Jewelry. And it's hilarious to watch how they're both selling and disparaging ...

Though the diamond miner had the technology to make synthetic stones for decades, De Beers only used those gems for industrial purposes, Reuters reported. The brand changed its tune in September 2018, ...

Mumbai: Even as lab-grown diamonds gain traction in India and the country’s largest jewellery retailer Titan enters the segment, legacy brand De Beers remains confident about the growth of natural ...