As a small-business owner, a key to marketing your goods is to place yourself in your customers' shoes and perceive purchasing your products from their points of view. Understanding your customers' ...

The military decision-making process (MDMP) is not a boogey man to be feared, but a process to be embraced and mastered by all staffs charged with developing operations plans and orders. It is a ...

Business leaders and managers make decisions daily in a world full of uncertainty, with the intention of solving problems. Gaps in knowledge, skill sets and unforeseen variables impact decisions.

Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.

Whether you’re an entrepreneur, leader or just starting out, effective decision-making is a cornerstone of success in business. Every choice made, from routine operational tasks to major strategic ...

The study of complexity in political decision-making addresses crucial questions at the intersection of cognitive science, ...

It’s easy to be overwhelmed by all the decisions you need to make when you’re preparing for retirement. So, let's talk about toothpaste. That's a more manageable topic than retirement, right? Imagine ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.