Dell revives XPS brand at CES 2026
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Dell has revealed that consumers aren’t buying PCs for AI features right now. In an interview with PC Gamer ahead of CES, Dell has made it clear its 2026 products aren’t all about being AI-first, and it’s moving beyond being “all about” AI PCs.
Shortly after the change took effect, Dell employees claimed that enforcement of the new in-office mandate had been inconsistent, causing “lots of in-office politics.” Some employees have even opted to leave their desks early to work from home, despite the new mandate.
So hurrah to Dell for being bold enough to back away from the bullshit. May it be the first of very many, as we start to see “AI” exposed as the grift it truly has become, and hopefully a new emphasis on celebrating creativity and originality, whether it’s aided by AI-driven GPUs or not.
Dell has acknowledged that consumer demand is not being driven by artificial intelligence during its CES 2026 showcase.
Chief Operating Officer Jeff Clarke says Dell got off course by focusing too much on premium tiers and ignoring other segments of the market.
These systems mark both a hardware and branding reset for Dell: a return to the XPS name paired with Intel's latest mobile architecture, high-refresh OLED panels,
Dell brought back the XPS laptop and made it better than ever at CES 2026, but its launch pricing is a bit too steep.
Dell announced the UltraSharp 52 Thunderbolt Hub Monitor at CES 2026, billing it as the "world's first 52-inch 6K display". At 52 inches, the ultra-wide curved monitor features a 21:9 aspect ratio with 6,