No matter what type of business you operate, it's vital to understand the wants and needs of your target audience. The demand curve is an economic graph that depicts how many of your products or ...

Managers and accountants estimate their company's demand curve to determine the highest amount they can charge for a product before the drop in demand negatively impacts revenue. When a company has a ...

An Excel workbook called DemandCurve.xls provides a simple example of how to use Solver and the Comparative Statics Wizard to set up a standard consumer theory optimization problem and then derive a ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...