“Intellectual property, when effectively managed, transcends its traditional role as a mere legal safeguard and transforms into a pivotal business asset that can drive innovation, secure competitive ...

Strategy strategy, in my hair. On my road to scale I bumped into End Game, stumbled onto Systems Change, which confused my Theory of Change. My Mission’s drifting and my Vision’s blurry. My ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Editor’s note: Veteran entrepreneur and investor Donald Thompson writes a weekly column about management and leadership as well as diversity and other important issues for WRAL TechWire. His columns ...

The forthcoming 2022 National Military Strategy’s (NMS) organizing principle is “strategic discipline.” Its “Theory of Success is to exercise Strategic Discipline to continuously calibrate Joint Force ...

Content is still a huge topic for marketers and one that evolves regularly. Victoria Perera, senior digital consultant at Archetype lays out the way she approaches content strategy from day one. A ...

The National Academies of Sciences, Engineering, and Medicine will assemble an ad-hoc committee tasked with designing a strategy for evaluating stakeholder use of the National Climate Assessment and ...

Instead of asking once a year, “What is our strategy?”, executive teams are asking, “What are we learning right now that ...

A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...