First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

Jeff Bezos built the most valuable company in the world in part by "focusing on the things that don't change." You can’t predict the future. However, if we’ve learned anything over the last few years, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

In today's digital world, a business' success depends on digital marketing strategies that engage audiences and enhance brand authority. Companies across industries are on the lookout for ...

Digital marketing specialists are in demand and getting average salaries of over $75,000. Find out the qualifications you ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

For most local businesses, building online visibility is hard. It requires effort across web design, search engine optimization (SEO), paid ads, social media and reputation management. We often turn ...