Frustrated by a lack of research on the effectiveness of online advertising, DoubleClick Chief Executive Kevin Ryan recently decided to start compiling some of his own. His solution: Diameter, a ...
Online advertising company DoubleClick has phased out its Internet ad profiling service as part of its shift from media services, proving consumer tracking doesn't always pay. The New York-based ...
Facing threat of Microsoft buying Yahoo, missed earnings, and a report exposing its Achilles' heel, search giant's execs commit to rebalancing After getting approval from the European Union for its ...
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