Navigating today's market dynamics demands more than just an MBA and traditional marketing experience; it requires a mastery of agility and foresight, especially for chief marketing officers (CMOs).

The rush to gas in the 1990s was driven by cheap natural gas prices—generally in the range of $2/MMBtu. Today’s gas rush is happening with gas prices four times as high and is being driven by ...

Ongoing structural changes and shifts in market share among providers of capital are creating a fluid opportunity set across the commercial real estate credit market. The $6 trillion commercial real ...

Market dynamics refer to the forces that influence how financial markets move, shaping everything from asset prices to investor behavior. For institutional investors, understanding these dynamics ...

It is not secret that today’s retail environment has radically changed into a highly competitive and dynamic market. And if this was a challenge for retailers in pre-pandemic times, it has only been ...

Dynamic creative optimisation (DCO) has become available to advertisers in recent years and it’s not just for search and social campaigns. Advertisers can leverage optimisation best practices to drive ...

Microsoft wants to make marketers’ lives a whole lot simpler. As it battles to gain market share from customer relationship management (CRM) giants like Salesforce and Oracle, Microsoft today detailed ...

Recent advances in financial market research have embraced network analysis as a potent tool for mapping the intricate web of interdependencies that underlie modern economies. By representing stocks, ...

SEATTLE--(BUSINESS WIRE)--Global cloud communications platform Infobip has enhanced its collaboration with Microsoft Dynamics 365 Marketing to help businesses meet customers on their preferred ...

DUBLIN--(BUSINESS WIRE)--The "Middle East Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product ...