Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

Gamers question fairness after new pricing approach quietly appears on popular console store.

Sony's PlayStation Store is secretly showing different prices to different users, with discounts up to 17.6% on major games ...

Sony is adjusting how different players are served discounts on the PlayStation Store, and it's all happening behind the scenes.

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...

The advent of electronic shelf labels (ESLs) has raised concerns about in-store dynamic pricing and the effects that such pricing could have on customers.

Plus, advice on when is the best time to buy World Cup tickets with dynamic pricing in play: "There are deals to be had" Argentina captain Lionel Messi kisses the FIFA World Cup Trophy. Tickets for ...

Sony is now looking at unifying its digital services, including expanded PC integration, while keeping core features like ...

Grocery platforms are using dynamic pricing algorithms that charge different prices based on zip codes and shopping behavior, and the evidence suggests lower-income communities are paying the most for ...