Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

Food insecurity in the U.S. is at an all-time high, with one in four Americans struggling to afford basic groceries due to rising food costs – a situation only exacerbated by inflation. Amid this ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...

Recently, the fast food chain Wendy's faced backlash after it announced a plan to start moving prices in tandem with demand, a practice known as dynamic pricing. While consumer outrage may have forced ...

Banks, insurance companies, and fintech firms are under growing pressure—from increasing competition, regulatory demands, and ever more demanding customers. Technology is evolving rapidly, clients are ...

Forbes contributors publish independent expert analyses and insights. Nikki Baird is a top global retail innovation and technology advisor. 2024 looks set to be defined by conflicting indicators, ...

When artists opt out of dynamic pricing, resale ticket sellers on platforms like StubHub make more money Lady Gaga, left, received backlash from fans who alleged she used dynamic pricing on tickets ...

No one wants to pay higher prices. But consumers wholly resistant to dynamic pricing could miss out on lower prices too. More than a fifth (22%) of Americans say they would not spend money at a ...