As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site-wide navigation ...

WordPress is the most flexible platform for online sales available today. The open-source nature of WordPress ensures that it is a reliable platform that is not going to disappear one day or go out of ...

Just as you would install a wheelchair ramp to accommodate physical shoppers, you must ensure your digital storefront welcomes everyone. Have you evaluated how user-friendly your site is for visitors ...

The shift to GA4 can be stressful. Here's a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset. The end of Universal Analytics is major news for all marketers relying on ...