When firms create new products or new innovations they want to have an idea towards whom they should market the product. The diffusion of innovation theory looks at the different groups that accept ...

The recent passing of Harvard Business School professor and innovation expert Clay Christensen provides good reason to revisit one of the key business concepts he introduced. The “jobs to be done” ...

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Forbes contributors publish independent expert analyses and insights. I write about innovation and the future of education. That’s how bonsai trees are created. On a recent bucket list vacation to ...