This year’s six Official Selections at BrandStorytelling: A Sanctioned Event of Sundance Film Festival reflect that evolution ...

Imagine a CEO about to pitch the next big innovation in front of a crowd of potential investors. Instead of diving straight into statistics and projections, he begins with a vivid story about a single ...

I saw a new iPhone ad this weekend a dozen or more times. In it, an airline pilot tells how by using his iPhone he helped his flight avoid a three-hour weather delay and got his happy passengers to ...

When it all comes down to it, what is a business? You are an organization that has identified a pain point that people are experiencing. In order to remove that pain point, you are offering a product ...

It goes without saying that 2022 has been a landmark, if not historical turning point for WWE. The highlight was of course Triple H replacing Vince McMahon as the head of creative. But a much bigger ...

Storytelling opportunities can be a boon for nonprofit organizations to engage donors by explaining their impact. At the same time, attempting to tell eye-catching stories has previously led ...

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Halo? "Bullshit". Modern Warfare 2? "An immense disappointment". Uncharted 2? According to Crysis 2 writer Richard Morgan, it was "the perfect example" of storytelling in games. "There is absolutely ...