Microsoft Excel includes quick stats via Analysis ToolPak; mean, median, and standard deviation are generated for selected ...

In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an ...

In Microsoft Excel, VLOOKUP (vertical lookup) is a search function that you can use to find any data inside a particular column of the table by looking at the first column's entries and returning a ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...