Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

"I have a feeling first-party data may not matter very much," said media futurist/media agency exec Rishad Tobaccowala during ...

In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the recent ...

When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of ...

Once a staple resource for garnering business insights, third-party data—the information collected and aggregated by unrelated data providers—will soon be obsolete. In light of new privacy regulations ...

Transparency and providing a valuable exchange with customers are key to incentivizing first-party opt-in, especially in an increasingly hostile data collection environment. According to a cohort of ...

The new framework helps U.S. and global B2B marketers drive a higher-quality pipeline through first-party data, verified content engagement, and privacy-first execution.

Editor’s Note: Despite Google’s recent announcement decision to scrap third-party cookie deprecation in Chrome, Colgate-Palmolive continues to test and invest in first-party data strategies as an ...

Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but that ...

The customer experience has never been more important for pharmaceutical and life sciences companies. From patients and providers to caregivers and payers, customer expectations have become ...