The cookie debate has been dragging on for over seven years, and it's become incredibly confusing and frustrating. What started as a simple discussion has only grown more convoluted, leaving everyone ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...

Google will be changing how it handles the first-party cookie controls on AdSense sites. Google said, "We're making some changes to how first-party cookies are managed in your AdSense account to ...