Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

The modern fitting room has learned a new trick: it can recognize the pile of clothes on the chair. In a TikTok that drew wide attention, a shopper named Hannah (@hannahxhev) stepped into an Old Navy ...

The COVID-19 pandemic has, in many ways, moved traditional retail technology five to 10 years forward. But what does this future retail experience look like post-COVID-19? What new habits will stick?

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.