It's been an unseasonably warm November in New York City, but Ralph Lauren's Polo flagship store on Fifth Avenue is ready for Christmas. The three-floor building, built to resemble a ski-lodge, is ...

Fitting rooms can feel like a coffin for your self-esteem. Even the kindest “Everything OK in there?” from a salesperson can sound like the buzzing of a million mosquitoes to a stressed-out shopper.

We've all had that moment of envy while watching that scene in Clueless where Alicia Silverstone's character Cher Horowitz uses a computer program to help her find the perfect outfit. Now, consumers ...

The reflection staring back at shoppers in a dressing room mirror can often leave them scratching their heads. Ana Valentin trusts her bedroom mirror a whole lot more than any she faces in a store's ...

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

Oak Labs, founded by eBay alum Healey Cypher, knows its tech won’t work unless it makes employees’ jobs easier, not harder. Will it succeed? Online shopping data is an invaluable trove of insight into ...