Gen Alpha are growing up very differently to their millennial and Gen Z parents. It’s going to change how they interact with brands.

Gen Alpha is predicted to repeat millennials’ biggest fashion misstep—and Threads users are already bracing for it.

Both Generation Beta and Generation Alpha were named by Australian research firm McCrindle, who moved to the Greek alphabet, ...

Every family has one. Armchair parenting experts on Reddit engaged in a polarizing debate that asked users to ponder what ...

As with any generation, Gen Alpha has its own lexicon of what’s cool and what’s not, and they’re letting everyone older than ...

This week, researchers at Oxford University Press have revealed what 2025's 'word of the year' was for Generation Alpha. For ...

Ana Valdez is President and CEO of the Latino Donor Collaborative, a leading producer of economic data on the U.S. Latino Cohort. Every back-to-school season, American brands flood shelves and screens ...

According to one TikToker, the word is the melding of two words: doppelgänger and chopped ...

It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...

Rani Mukerji shares candid thoughts on parenting a Gen Alpha child, her bond with daughter Adira, changing discipline, and ...