As Gen Alpha continues to shape digital norms, parental control tools are no longer viewed as restrictive mechanisms but as ...

“Gen Alpha may be young, but their influence is already impactful,” says Melissa Gonzalez, who leads the MG2 Advisory and ...

Raising kids today feels like a whole new ballgame, especially with Generation Alpha. Born from 2010 onward, these kids are growing up in a world that looks nothing like the one most parents remember.

Technology moves fast. Culture moves faster. As Gen Alpha, the first fully digital generation, comes of age, they’re challenging brands to rethink what designing for the future really means. For years ...