In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

Add Yahoo as a preferred source to see more of our stories on Google. White Claw, the hard seltzer that defined a Gen Z's social habits, but by 2025 that era feels like a relic. A combination of ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

Gen Z is entering the workforce with a fresh set of expectations that can often be perceived as demanding. Studies show that those born post-1997 want flexibility, well-being, purpose and digital ...

As the Union Budget 2026 draws closer, India's Gen Z is watching closely, not just as citizens but as first-time taxpayers, ...

Many of the things Gen Z workers advocate for—empathy, purpose, and psychological safety—are things all generations deserve ...

Gen Z is accused of a lot of things. We’re soft, too woke, and emotional snowflakes. We can’t order drinks at the bar, we’re not partying, and we can’t make small talk. So it’s no wonder why I tend to ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Amanda Krause Every time Amanda publishes a story, you’ll get an alert straight to your inbox!

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...