Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and Sustaining Superior Performance." Porter identified ...
The increasing costs and complexity of R&D in the pharmaceutical industry have necessitated the adoption of strategic portfolio management to optimize resource allocation and enhance competitive ...
Abu Dhabi, Aug 12th, 2010 (WAM) -- Kalima, the translation project of the Abu Dhabi Authority for Culture and Heritage (ADACH) published the Arabic version of the book "Competitive Strategy: ...
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