More than anything, the giant of small-business web services wants its brand to celebrate people: entrepreneurs and the customer-service reps who help them. When I look at the shape, I see a heart.

After 23 years, a certain gingerhair character who was the sunglasses-wearing face of GoDaddy has been gently shown the door. The Scottsdale-based web-hosting giant introduced a new logo Tuesday, a ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. After having the same branding for 23 years, Scottsdale ...

Are you a print subscriber? Activate your account. By Parker Herren - 5 hours 58 min ago By Tim Nudd - 6 hours 58 min ago By Ashley Joseph - 7 hours 5 min ago By Ad Age and Creativity Staff - 7 hours ...