Designing golf logos is part art, part science, with impacts that affect everything from a club's image to its bottom line.

Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

Can an athlete logo contain multitudes? Can a monochromatic mark somehow capture all the glory of a basketball player’s achievements or the verve of a charismatic tennis star ? That’s a gigantic ask ...

A good logo is vital for growing a brand, and automakers are no different. Even people who are the furthest thing from car enthusiasts can easily identify car companies from their emblems, especially ...

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...