Let’s talk about PPC bidding strategies. If you’ve ever felt like you’re throwing darts in the dark when it comes to picking the right one, you’re not alone. When I first started in Google Ads, the ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice carefully. Advertisers are leaning into ...

Mastering Google pay-per-click ads requires a strategic, hands-on approach to ensure every dollar spent delivers measurable returns. The platform’s default PPC automation settings are optimized for ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Having begun slowly rolling out in February and due to be finalised in July, Google’s recent changes to broad match modifier (BMM) and phrase match keywords will likely have a big impact on ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited – a fresh addition to the budget recommendations interface. How it works. When Google ...