Kantar’s Sandeep Dutta reveals what tests of an organic herbal toothpaste taught him about the power of honesty in marketing. Sometime back, I conducted a few focus groups among homemakers to test an ...

Dabur Herb’l Charcoal Toothpaste has launched its campaign with an ad film. As per the company, the campaign is targeted at millennials and genZ and questions the myth around the colour black and ...

In recent years, there has been an increased demand for natural and organic beauty products across the board. From ingredient-conscious shampoos to cleaner body washes, there are more ways to tend to ...

Much like Succession, padded hair bands and spin studios that feel like clubs, natural toothpaste is having a moment. Given the culture's dalliance with all things organic, 'clean' and ...