If you’re a hotel marketer reading up on the latest trends in digital marketing, you won’t get very far before seeing a story (or five) about the growing importance of mobile-first optimization. And ...

A well-executed email marketing strategy can see your hotel or hospitality business reap serious rewards. After all, email marketing return on investment is climbing, with a possible 4400% ROI up for ...

Since the dawn of the internet, hoteliers have tried and failed at finding the perfect template for marketing an independent hotel. Whereas flag hotels can cash in on fail-safes like loyalty programs ...

Are you ready for the latest hotel gimmick? It's giving you what you want. I know, it's revolutionary. But that's the surprising discovery Eric Stone recently made when he booked a room at a Holiday ...

Add Yahoo as a preferred source to see more of our stories on Google. Photo Credit: The Peninsula Hotels For ultra-luxury hotel brands, marketing often relies on close-ups of infinity pools and ...

Travel agency consortium Travelsavers has launched an e-commerce platform enabling hotels to create ads targeted at advisors and their business traveler clientele. The product, called Marketing Store, ...

Hotels can use AI-driven video marketing to create dynamic, eye-catching promotional videos tailored to different platforms, from Instagram reels to YouTube ads. AI tools analyze audience behavior and ...

With the latest in addressable ad technology, the in-room television is now an even more powerful hub for message delivery Digital-out-of-home has always had a strong presence in the modern hotel ...

Get a preview of our latest output from our Hotel Tech Benchmark data product. In this update, Skift Research looks closely at the best uses of digital marketing and advertising tools. Skift ...

“We decided that the demand is going to be there, the demand for places where you can work silently [and] basically practice social distancing outside of your place,” said Amir Richulsky, the CEO of ...