TL;DR: Lego Insiders can exchange Insiders points for the Mini Pokémon Center. Points are available to redeem from Feb. 27, ...

The new Smart Play system, and most notably the Smart Brick, is designed to work seamlessly within Lego’s existing play ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

Lego and Lucasfilm turned the Las Vegas landmark into the Death Star, letting visitors get into a full-size Lego X-Wing to ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego's education unit on Monday announced a new kit designed to use its signature plastic bricks to help kids better ...

Get saving your Pokédollars: you've got a month and a half before the first-ever Lego Pokémon hit shelves, and you'll need a ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

Everything you need to know about the first-ever collaboration between LEGO and Pokémon, including where to shop and how to pre-order now.