The first wave of artificial intelligence adoption was driven by excitement. Organizations rushed to deploy generative AI tools, automate processes, and explore what could be done faster with AI.

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.

AI-powered search isn’t coming. It’s already here: As rankings and clicks matter less, citations matter more. Businesses now need content that AI engines trust and reference when answering questions.