"This exchange is unique in that it specifically accesses only masthead inventory across several hand-selected premium publishers, including Wenner Media," a person familiar with the arrangement said.

Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...

Google introduced a suite of new features within Google Ad Manager to streamline media buying for agencies, including a new “curation” tool and enhancements to programmatic buying workflows. How it ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home ...

The early years of programmatic media buying targeting healthcare providers were characterized by widespread frustration. While marketers had little difficulty reaching HCPs in their “blue-jean ...