Programmatic’s promise was never automation for its own sake. It was accountability. But today, we're moving from reporting performance to steering it.
Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.
In her latest feature, ExchangeWire columnist Shirley Marschall looks at the similarities between the rise of AI and the heralding of programmatic advertising. Is history just repeating? AI isn’t just ...
The European Programmatic TV Initiative (EPTVI) has announced the launch of Stage Two of its industry-led collaboration, ...
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