Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...
In 2017 rumors circled that Snapchat might end up in the social media graveyard alongside old app favorite Vine. Call it a comeback, it clung on, recording one of its best ever quarters. As it looks ...
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