Agency leaders share how emotion shapes trust, loyalty and long-term impact, revealing why the way brands make people feel ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...

When you engage in conversations, you probably want something to happen. You might want people to change their minds about a topic, demonstrate how much they like or respect you, or possibly, hope ...

Building brand loyalty today requires more than just low prices, discounts, deals and referrals for deeper, lasting relationships with customers. Building brand loyalty now hinges on creating an ...