The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Modern crisis communication demands constantly updated, flexible ...