A recent Law.com article queried whether a couple of recent high-profile lateral moves have been "successful," and cites a number factors identified in two Major Lindsey & Africa surveys (on law firm ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

16 Metrics and Indicators for Measuring Company Culture from Experts Company culture shapes every aspect of business performance, yet many leaders struggle to measure it effectively. We asked industry ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 2 days 1 hour ago By E.J. Schultz - 2 days 2 hours ago By Tyler Bishop - 2 days 5 hours ago By Tim Nudd - 2 days 7 hours ago By ...

Public relations is a key driver of brand visibility, reputation and engagement, but PR effectiveness is notoriously difficult to gauge. To measure the true impact of these efforts, setting relevant ...

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Strategic relationships and feedback can enhance specialty pharmacy operations, said Natalie Bedford, senior vice president of US pharmaceutical distribution services at McKesson. There are both ...

Having the right KPIs to measure the success of your keynote presentations provides valuable feedback on the effectiveness of your message and delivery. By assessing audience engagement, you can ...

When considering the success of an index, many often think in terms of performance metrics. However, the true measure of an index's success lies in how well it meets its objectives. The S&P 500® ESG ...