In a recent press release from IBM Watson, It is estimated that by 2020, there will be billions of terabytes of data produced every day (Source). Yet marketing and advertising professionals aren’t ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, head of global automated ...

A new ad campaign for IBM Watson seeks to highlight the supercomputer’s ability to solve business problems, and in one ad, Cleveland Clinic physician Andrea Sikon, MD, discusses with Watson how to ...

IBM Watson Advertising is building a suite of solutions using artificial intelligence as the foundation. The suite, based on privacy measures, leverages first-party data to increase ad optimization ...

Organic product placement through augmented and virtual reality are some of the technologies mixed with weather data that brands will see from The Weather Channel app in the future. The goal also it ...

The software uses AI to determine creative campaign elements to help drive engagement and conversion for a specific audience. It also aims to analyse campaign results based on creative and audience ...

Food brands that want their ad creative to appear next to recipes for quick and easy dinners, Japanese food or gluten-free meals can buy inventory via CafeMedia’s private marketplaces that fits into ...