When no one was looking, Ikea, the world’s largest furniture retailer, launched a new logo. The change can be tough to spot by the naked eye. In fact, it went largely unnoticed until spotted by Brand ...

As part of their successful pitch to lead the design strategy for IKEA logo optimisation, 72andSunny Amsterdam have created a dynamic application of the IKEA logo called ‘The Fönster’. The Fönster ...

On Medium, Freytag Anderson creative director Daniel Freytag says that the main objective of the new logo was to more firmly connect it with the IKEA brand. The designers decided to keep the color of ...

We're used to press-release puffery, but a new announcement from Ikea and 72andSunny Amsterdam really takes the Allemansrãtten. We doff our hats in tribute to the anonymous genius who wrote it. For ...

If you ever doubted how seriously big companies take their branding, and how much time, effort and money they invest in making things just so, then look no further than Ikea’s latest exercise in ...

IKEA has collaborated with 72andSunny Amsterdam to create a new logo called “The Fönster”. The Fönster forms part of a logo system that is designed to reinforce and integrate the brand into modern ...