Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

It’s called an ice bath, and it’s not for the weak, faint of heart or people who don’t like the cold. Ice baths are the hot new trend in cold therapy with a chill following. Both C-suite executives ...

This is read by an automated voice. Please report any issues or inconsistencies here. Cold-water recovery has moved from locker rooms into living rooms. Professional athletes still swear by ice tubs ...

Ice baths, or cold plunge tubs, are having a moment. Exercise physiologists have studied cryotherapy, including the effects of ice as a post-exercise treatment, for decades, and emerging research ...

Co-authored by Lauren Rudolph and Robert T. Muller, Ph.D. The growing trend of “cold water immersion”—immersing yourself in ice baths or taking cold showers—is promoted as providing physical and ...

They’re supposed to slim you down — but ice baths might actually be plumping you up. The frigid wellness fad beloved by celebs and influencers could be backfiring, new research suggests. Cold plunges ...

If there's one trend that stands out from the past few years of wellness, it's temperature. Whether it's ice baths or saunas, maintaining a regular degree has become embarassingly old school. But when ...

University of Bristol provides funding as a founding partner of The Conversation UK. Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by ...