As part of its latest marketing stunt, IHOP is bending the English language to its will. After teasing something of a name change on Twitter last week, the flapjack franchise has announced it will be ...

The International House of Pancakes revealed that the 'b' in their new name stands for burger. Step aside, pancakes, there’s a new focus of the menu at IHOP. The International House of Pancakes just ...

In what must come as disappointing news for anyone hoping IHOP would start offering breakfast burritos or break-dancing classes, the restaurant chain announced Monday on Fox News that its much ...

Last year, IHOP became IHOB for a short period of time to advertise their burger lineup. The publicity stunt did not go over very well with all their pancake-loving consumers. In fact, one Twitter ...

If you're one of those people who always struggles between choosing one of IHOP's savory burgers and their iconic flapjacks, your decision is about to get a lot easier. IHOP just dreamed up the ...

One year after its controversial IHOb campaign, IHOP is once again putting the focus on burgers. On Monday, the chain announced that it is adding more burgers to the menu — and that it will call these ...

Following IHOP’s big reveal that it was changing it’s name- for now anyway – to IHOb to promote the debut of its new burgers, fellow restaurants like Wendy’s and Denny’s took to social media on Monday ...

NEW YORK (CNN Money) - The mystery of IHOB has been revealed. IHOP said Monday that it's temporarily changing its branding to IHOB with the B standing for burgers. It's only a marketing campaign. IHOP ...

This time last year, IHOP created a ton of buzz on social media by changing its name – temporarily – to IHOb to promote its burgers. Now, the Glendale, California-based chain has taken to calling the ...

This week, IHOP debuted a new burger — one that forced people to question whether the chain's chefs were so preoccupied with whether or not they could, that they didn't stop to wonder if they should.

The new Big IHOP Pancake Burger isn’t bad because of the taste. As a vertical bunned-beef assembly, it’s serviceable. No, this new soulless crime against carbohydrates is bad because it’s deliberately ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. Last week, the ...