Every so often, there's a new beauty product that becomes the hottest thing since buttered biscuits, and the start of 2021 has seen the launch of such a viral phenomenon via the newest addition to ...

But despite its popularity, we at Underscored are too seasoned to be easily impressed, so naturally, we had to see how good it was by testing it ourselves. Stephanie Griffin, our social media ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Related story Less Than 2 Hours Left to Snag Meghan Markle's ...

Beauty fans have been left in awe by a new viral foundation that has taken TikTok by storm, prompting the budget-friendly makeup product to fly off shelves across the country. Released a few weeks ago ...

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. This time the product in the spotlight is the ...

So what is the allure of powder foundation? In addition to most full-coverage powder foundations having an “instant transformation” effect that makes for a great social media post, makeup artist and ...