Opinions expressed by Entrepreneur contributors are their own. Close your eyes and imagine Apple’s logo. Now think of Nike’s. How about Target’s? We’re willing to bet that you conjured up images for ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Did you like this article? Know someone who would enjoy it too? Share with your friends, free of charge, no sign up required! Simply share this link, and they will get instant access… Ayaz Nanji is a ...

Opinions expressed by Entrepreneur contributors are their own. There’s no denying that appearance matters. Everything about a company’s logo or website is chosen for a specific impact; promotional ...

Want to know how to create an iconic logo? This infographic, created by printing firm X Print, was designed to give brands pointers on how to best design a logo and inform them of the nuances required ...

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today? The color of some logos is more ...

Logo design has become cleaner in recent years with a shift away from graphics and towards plain font. American Airlines recently scrapped the eagle that had adorned its logo for 83 years, while Delta ...