One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try ...

Apple will change its tracking procedures with iOS 11, scheduled for release this month. The company announced changes to Intelligent Tracking Prevention in June that limit third-party tracking ...

Apple's innovative Intelligent Tracking Prevention feature had some big flaws. Google’s security researchers unearthed some huge security vulnerabilities in Safari that let users’ online behavior to ...

Digital analytics is coming full circle. After years of relying on browser-based tags and cookies, marketers are returning to a familiar concept — server-side tracking — to regain control of data ...

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions.

The company said it will expand use of its Intelligent Tracking Prevention (ITP) technology to stop the use of first-party cookies that stalk users around the web.

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