Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

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In today’s competitive marketplace, the chief marketing officer (CMO) plays a critical role in the formulation and execution of an organization’s core business strategy. The most successful marketing ...

The best business decisions are backed by data. Insights from customer analytics can drive impactful marketing strategies, helping to enhance customer engagement and optimize business outcomes. The ...