UFC’s new seven-year, $1.1 billion deal with Paramount+ will end its U.S. pay-per-view model starting in 2026. All 13 numbered events and 30 Fight Nights will be included in the Paramount+ ...

Back in 2009, Dana White swore that if UFC 100 did a million pay-per-view buys he’d bungee jump off the Mandalay Bay. (It did, he didn’t). When UFC 151 was canceled after Jon Jones refused an opponent ...

For the longest time it’s been all about those three little letters, because when you see them, you know it’s going to be good. No, not UFC — we’re talking PPV. And in this acronymic world we live in, ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this column forwarded to you? Subscribe here to receive it in your email every Wednesday morning.) Name-dropped today ...

The UFC will get rid of its pay-per-view model as part of its massive $7.7 billion agreement to air its events on Paramount+ starting in 2026, its parent company TKO announced on Monday. The ...

On the same day the UFC announced an earth-shattering $7.7 billion deal with Paramount, Dana White, the promotion’s CEO and president, tells The Post that pay-per-view formatted events could still fit ...

UFC fans will be able to watch fights for the first time without pay-per-view costs starting in 2026, ushering in a radical change to how viewers have accessed bouts for years. UFC reached a ...

Dana White appears to be already walking back the idea of the UFC’s pay-per-view model being ‘dead’, just hours after it appeared that those days were over. UFC President White yesterday announced the ...

Now, however, it seems like Dana White is walking back on that promise to get rid of the PPV model, and he has since set the record straight regarding how the UFC will offer their fight cards to fans.