You check your dashboard and see hundreds of numbers. Traffic is up. Clicks look fine. Someone on Twitter says your brand ...

In practical terms, Epic challenged Apple’s right to force developers into using its in-app payment system, opening the door ...

Most advertisers today still approach creative with a one-size-fits-all mentality. They produce a flat stack of assets—product demonstrations, testimonials, value propositions—and push them through ...

Before a potential customer buys your product, they have to go through a journey that includes becoming aware of your business, learning about your products, and deciding to buy one from you. This ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

A sales funnel, also known as a purchase funnel, is a model that illustrates the theoretical customer journey toward the purchase of a product or service. This concept is called a funnel because it ...

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly ...

One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to ...