“Rosso Valentino” received a registered trademark in 1985 and has its own pantone made from a formula that blends 100% magenta, with 100% yellow and 10% black. When Valentino retired in 2008, his last catwalk show was held at the Musee Rodin in Paris, and for the finale the models all wore dresses in his signature red.

Mourners paid their respects Wednesday to legendary Italian designer Valentino Garavani, as his coffin went on public display following his death this week aged 93.