Jeff Bezos has highlighted the true essence of a brand as perception by others. His insight has helped shape modern thinking ...

Jeff Bezos, founder of Amazon, has reentered corporate leadership as co-CEO of a new artificial intelligence (AI) startup named Project Prometheus, alongside former Google X scientist Vik Bajaj. The ...

Jeff Bezos has quietly stepped back into the operator’s chair, this time betting that a purpose-built artificial intelligence company can reshape how the physical world is designed, built, and run.