Lego made its first appearance at CES 2026 to show off its Smart Brick, which can change colors, make sound effects, and sense other nearby Legos.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

Lego unveiled its revolutionary 2x4 smart brick at CES 2026, a significant leap since the Minifigure. Packed with sensors and speakers, it brings sets to life with interactive sound and light effects.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...

Lego launches ‘biggest innovation in decades’ with electronic smart bricks - Advanced electronics built into new bricks and figures can detect how they move and respond with light or sound effects ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully digital, Smart Play is the future.

Lego is aiming to add a new dimension of fun with its interactive Smart Play system.

Lego integrates electronics with sensors, light, and sound generators into building bricks. To start, these Smart Bricks will bring three Star Wars sets to life.