The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.
Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...
Lego bricks come in a ridiculously vast array of sizes and shapes, but the company is unveiling an entirely new take on its classic shape at CES 2026. Meet the Lego Smart Brick, a standard-sized 2 x 4 ...
Lego explains why its Smart Bricks use custom wireless charging, enabling uninterrupted play without removing bricks from ...
LEGO's new SMART Play System blends embedded electronics, sensors, and wireless tech into the familiar classic bricks, ...
LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...
Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...
Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
LEGO Smart Play platform involves patented sensor- and tech-packed 2 x 4 brick that brings interactive lights and sounds to life.
It's Lego's latest exploration into bringing technology into its traditionally analog toy sets. Adult Lego fans told Business Insider how they felt about the move. Small speakers hum as two "Star Wars ...